Anyone involved in business will, at some point, have to prepare a business plan, whether it is to raise finance, sell a business or develop a specific project. While people are unlikely to invest solely in a beautiful document, they are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.