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Contents
ACKNOWLEDGMENTS
INTRODUCTION
CHAPTER 1: BRAINSTORMING 101
What Is Brainstorming?
Why Use Brainstorming?
What Are the Basic Rules of Brainstorming?
How Is a Brainstorming Session Conducted?
What Could Go Wrong?
Summary
CHAPTER 2: IT ALL STARTS WITH A QUESTION
Use Focus Questions to Kick Off a Successful
Brainstorming Session
Using Focus Questions for Idea Generation
A Final Note About Focus Questions
Keep the Ideas Flowing After the Focus Question
Putting It All Together
Summary
CHAPTER 3: THE POWER OF THE PEN
The Four Rules of Recording Brainstorming Sessions
Summary
CHAPTER 4: BRAINSTORMING TECHNIQUES
Traditional Brainstorming
Stickies
Bubbles
Chips
Grids
Last One Standing
Mind Maps
Paper Swap
Plus One
Round Robin
Silent Brainstorm
Taking Turns
CHAPTER 5: CREATIVITY EXERCISES
Associations
Brainstorm Bash
Mega-Doodles
Exaggerations
Forced Conflict
Free Writing
Jeopardy
Let's Get Physical
Mind Readeri
Objects
Pictures
Reverse Brainstorming
Roles
Six Perspectives
Stop and Start
Storytellers
Web Surfing
CHAPTER 6: GROUPING METHODS
Alphabet Categories
Card Sort
Leaderless
Quick Sort
Symbols
CHAPTER 7: PRIORITIZATION PROCESSES
Balloons
Dots
Grid-Based Decision
Investing in Ideas
Ranked Pairs
Pros and Cons
Rotating Charts
Seven
Sudden Death
Thumbs-Up Consensus
Weighted Scores
CHECKLISTS
INDEX