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Media Rules! Brian Reich

Media Rules! By Brian Reich

Media Rules! by Brian Reich


$10.00
Condition - Very Good
Only 1 left

Summary

A revolutionary approach to building business success through modern media When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more.

Media Rules! Summary

Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience by Brian Reich

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

About Brian Reich

Brian Reich is Director of New Media for Cone, Inc., a brand strategy and communications agency that creates stakeholder loyalty and long-term relationships through cause branding and corporate responsibility, marketing, public relations, and issues and crisis management initiatives. He has spent much of his life working with political organizations, helping to direct dozens of campaigns across the country. Dan Solomon is CEO of Virilion, a full-service interactive agency with offices in Austin, Boston, Chicago, Washington, DC, and Los Angeles. The firm's work on behalf of clients has been recognized with awards from PR Week, PR News, the Public Affairs Council, the Ad Club of Greater Washington, and the South by Southwest Festival, among others. Prior to joining Virilion, Solomon was publisher for nationaljournal.com.

Table of Contents

Foreword. Acknowledgments. Introduction. Chapter 1 The Media That Matters. Chapter 2 Translating Transition. Chapter 3 Be All Things. Chapter 4 Be Organic. Chapter 5 Be a Guide. Chapter 6 Be Choosy. Chapter 7 Be a Fighter. Chapter 8 Be an Expert. Chapter 9 Be Part of the Best Team. Chapter 10 Be Ahead of Your Audiences. Chapter 11 Be Second to Your Competitors. Chapter 12 Be Fresh. Chapter 13 Be Geographically Relevant. Chapter 14 Be a Public Failure. Chapter 15 Be Connected and Coordinated. Chapter 16 Be a Steward. Chapter 17 Be Measurable. Notes. Bibliography. Index.

Additional information

GOR003213311
9780470108888
0470108886
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience by Brian Reich
Used - Very Good
Hardback
John Wiley and Sons Ltd
20071228
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Media Rules!