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Managing Visitor Attractions Bruce Prideaux

Managing Visitor Attractions By Bruce Prideaux

Managing Visitor Attractions by Bruce Prideaux


$10.00
Condition - Very Good
Only 2 left

Summary

Provides an insight into the issues, principles and practices of visitor attractions. Divided into five parts, this book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, trends.

Managing Visitor Attractions Summary

Managing Visitor Attractions: New Directions by Bruce Prideaux

"Managing Visitor Attractions" is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

About Bruce Prideaux

Dr Bruce Prideaux is a Professor of Tourism Management and Marketing, at James Cook University, Australia. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions (eds Fyall et al). After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports. Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat. Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University.

Table of Contents

The nature and purpose of visitor attractions; Creating visitor attractions in peripheral areas; Managing Environmental and visitor impacts; Economic aspects of developing themed attractions; Authenticating visitor attractions based upon ethnicity; Visitor attraction development in east Asia; Collaborative approaches to developing visitor attractions; Emerging competitive strategies in the theme park industry; Visitor attractions and human resource management; The management of public transport as a visitor attraction; Seasonality: the perennial challenge for visitor attractions; Management challenges for religion-based attractions; World heritage sites: managing the brand; Marketing challenges and opportunities for heritage attractions; Rediscovering the imagination: meeting the needs of the 'new' visitor; Sustaining a competitive advantage through Intelligent Information Interactions; A revised approach to optimising the social, environmental and economic impacts of visitor attractions; A national strategy for visitor attractions?; The future of visitor attractions.

Additional information

GOR004154950
9780750653817
0750653817
Managing Visitor Attractions: New Directions by Bruce Prideaux
Used - Very Good
Paperback
Taylor & Francis Ltd
2002-09-30
313
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing Visitor Attractions