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Cases in Public Relations Brunner

Cases in Public Relations By Brunner

Cases in Public Relations by Brunner


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Cases in Public Relations Summary

Cases in Public Relations: Translating Ethics into Action by Brunner

Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students

Cases in Public Relations Reviews

Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation.--Kirk Hazlett, APR, Fellow PRSA, Curry College This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions.--Patricia Cambridge, Ohio University

Table of Contents

Section I: Introduction to Cases, Ethics, and Public Relations1. What is the Case Method?2. Ethical Frameworks and Professional CodesSection II: Public Relations Functions3. Conflict and Crisis Management4. Social Media and Technology5. Corporate Social ResponsibilitySection III: Public Relations Contexts6. Consumer Relations7. Community Relations8. Sports Communication9. Health10. Government Relations11. International12. Nonprofit and EducationSection IV: The Future of Public Relations13. Trends in Public Relations, Communication, and Society that will Challenge Ethics

Additional information

CIN0190631384VG
9780190631383
0190631384
Cases in Public Relations: Translating Ethics into Action by Brunner
Used - Very Good
Paperback
Oxford University Press Inc
20181130
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Cases in Public Relations