What sets Bryn Williams apart from his contemporaries is his passionate connection to the land. He is a successful modern chef who never lost touch with his roots. Hailing from Denbigh in North Wales, Bryn learnt to appreciate food and its origins from an early age, shooting and fishing with his father and uncle, and digging for potatoes for dinner. In Bryn's world, the ingredient is the star and the book breaks down into 20 chapters, each featuring a favourite ingredient, which is cooked five different ways and graded from simple to challenging. The ingredients include Apple, Beetroot, Potatoes, Bread, Cream, Crab, Game, Lamb and Salmon.