Tested Advertising Methods by Caples
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Tested Advertising Methods
Summary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Tested Advertising Methods Summary
Additional information
GOR009635288
9780130957016
0130957011
Tested Advertising Methods by Caples
Used - Like New
Paperback
Pearson Education (US)
19980717
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins