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Acknowledgments
Section One: This Thing Called Social Enterprise
Chapter 1 - New World, New Rules
Why Social Enterprise?
Why Now?
About This Book
About the Authors
Chapter 2 - Portrait of a Tribe-in-Progress
Defining Social Enterprise
Not Left or Right
Variations on a Theme
Species of Social Enterprise
Chapter 3 - Battle of the Worldviews
Is Social Enterprise Subversive?
A Transitional Phase
Section Two: Key IMP-gredients
Chapter 4 - Intention Is Where the Heart Is
The Primacy of Intention
Establishing Intention
Communicating Intention
Preserving Intention
The Brand's the Thing
Chapter 5 - Money Matters
A Catch-22 for Hungries
Capital Market, Here We Come
The Valuation Conundrum
The Specter of Litigation
Is the Capital Market Less Capital for Social Entrepreneurs?
Sharing the Wealth
Chapter 6 - The Social Enterprise as People Person
Make Like a Partner
Partnership Principles
Building a Strong Team
Chapter 7 - Decisions, Decisions, Decisions
Early Stage Start-Up - The Compass of the Heart
Interview with a Hungry - Getting the Horses Lined up in the Gate
Do Me a Solid - Preserving the Mission with Investors
An Adapter Comes in from the Cold
Section Three: The Social Zentrepreneur
Chapter 8 - The Myth America Pageant
Mainstream Myths About Business
Counternarratives About Power and Leadership
The Coachman and the Narratives
Chapter 9 - Carl and Allen's Ten Commandments
Commandment One: Respect Money
Commandment Two: Be Intensely Strategic
Commandment Three: Insist on Quality
Commandment Four: KISS (Keep It Simple, Stupid)
Commandment Five: Be Willing to Compromise on Everything but Your Integrity
Commandment Six: Know Thyself
Commandment Seven: Get Support
Commandment Eight: Cultivate a Healthy Relationship with Your (Ad)Venture
Commandment Nine: Take Care of Yourself
Commandment Ten: Keep Dancing on the High Wire
Chapter 10 - Overcoming Entrepreneur's Disease
Please Let Me Bring You Down
An Anxiety Management Protocol
Appendix A: Comparison of Characteristics of Basic Business Entities
Appendix B: Everything You Want to Know About Social Enterprise but Were Afraid to Ask
Notes
Index
About the Authors