Cart
Free US shipping over $10
Proud to be B-Corp

Genre Networks Carmen Perez-Llantada (University of Zaragoza, Spain)

Genre Networks By Carmen Perez-Llantada (University of Zaragoza, Spain)

Summary

The innovative Genres and Intersemiotic Relations in Digital Science Communication employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments.

Genre Networks Summary

Genre Networks: Intersemiotic Relations in Digital Science Communication by Carmen Perez-Llantada (University of Zaragoza, Spain)

This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments.

Perez-Llantada and Luzon argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales's conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking.

Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes.

About Carmen Perez-Llantada (University of Zaragoza, Spain)

Carmen Perez-Llantada is Professor of English at the University of Zaragoza, Spain. Her principal research interest lies in written genres in academic and research settings, with a focus on emerging genres in digital environments. She is the author of Research Genres across Languages (Cambridge, 2021).

Maria-Jose Luzon is a Senior Lecturer (PhD) at the University of Zaragoza. Her current research focuses on the analysis of digital genres, and genre relations, for science communication and dissemination. She has published in Applied Linguistics, Journal of English for Academic Purposes, among others.

Table of Contents

1. Networks of genres in Web 2.0

2. Genres and intersemiotic relations

3. Layers of textual analysis

4. Case study research

5. Towards complex digital communication models

6. References

7. Index

Additional information

NPB9780367707347
9780367707347
0367707349
Genre Networks: Intersemiotic Relations in Digital Science Communication by Carmen Perez-Llantada (University of Zaragoza, Spain)
New
Hardback
Taylor & Francis Ltd
2022-09-30
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Genre Networks