This text is designed for both law students and lawyers. Analysis begins by over-viewing the appellate process including factors to consider before appealing. Technicalities of appealing are discussed and extensive internet sources provided. Ethics of advocacy as informed by the new Model Rules with internet sites provide the latest information. Sound persuasive theory is developed. Preparation for and writing the opening, responding and reply briefs including examples follows. Preparation and presentation of the oral argument with examples concludes the appeal, absent post-argument procedures. These include post-argument memos, petition for rehearing or for write of certiorari. Closing the case after appeal concludes the text.