List of Illustrations
Acknowledgements
Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will
PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66
William B. McAllister
Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland
Oliver Kuhschelm
Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period
Ilaria Scaglia
Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40
John Gripentrog
Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69
Carolin Viktorin
Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War
Michael L. Krenn
Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015
Rosemarijn Hoefte
Chapter 8. A New Brand for Postcommunist Europe
Beata Ociepka
PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES
Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy
Justin Hart
Chapter 10. Nation Branding: A Twenty-First Century Tradition
Melissa Aronczyk
Chapter 11. The History of Nation Branding and Nation Branding as History
Mads Mordhorst
Annotated Sources
Preface: The Diversity of Primary Sources and the Concept of Nation Branding
- Introduction to Baron Dan Ino, The Japanese People and their Gardens (1935)
John Gripentrog - Images from the 1935-36 International Exhibition of Chinese Art in London
Ilaria Scaglia - A Memorandum on the Advancing American Art Fiasco of 1947
Michael L. Krenn
Index