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Writing for Social Media Carrie Marshall

Writing for Social Media By Carrie Marshall

Writing for Social Media by Carrie Marshall

Reviews:
$22.99
Condition - Very Good
Only 1 left
Very Good$22.99New$16.29

Summary

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing.

Writing for Social Media Summary

Writing for Social Media by Carrie Marshall

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

Writing for Social Media Reviews

'An excellent read covering the current key components and chock full of useful advice.' -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *

About Carrie Marshall

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Table of Contents

  • What is Social Media?
  • Know What You Want To Achieve
  • Different Strokes For Different Folks
  • Who Are You?
  • Big Ideas In Small Spaces
  • How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest
  • How To Write Things People Want To Share
  • Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content
  • Timing is Everything: When To Post To Social Media
  • Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong
  • Do Not Feed The Trolls: How To Handle Online Unpleasantness
  • Tools of the Trade: From Apps To Analytics
  • Afterword
  • Appendix: The Top 11 Social Networks People Are Actually Using

Additional information

GOR011864646
9781780174501
1780174500
Writing for Social Media by Carrie Marshall
Carrie Marshall
Used - Very Good
Paperback
BCS Learning & Development Limited
20181112
80
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Writing for Social Media