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From Acorns Caspian Woods

From Acorns By Caspian Woods

From Acorns by Caspian Woods


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From Acorns Summary

From Acorns: How to Build a Brilliant Business by Caspian Woods

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know - no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business - whether your plans or modest or on a grand scale, this book helps you get it right first time around.

About Caspian Woods

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company called Let me hold your Balls for you. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland. He has written very popular small business columns for papers such as the Herald and Business am.

Table of Contents

1. Oaks from small acorns grow 2. What is it like? 3. What is an entrepreneur, and am I one? 4. How to become an entrepreneur 5. What's your motivation? 6. Some very useful skills 7. Your million-pound business idea 8. Turning your idea into a business plan 9. Lower risk ways to start in business 10. Raising finance 11. The dreaded legals 12. Guerrilla marketing 13. Your place or mine? 14. Getting your price right 15. Getting your customers 16. How to become a hot sales person without selling your soul to Lucifer 17. How to win pitches 19. Keeping hold of your cash 20. Aunty Nan's guide to keeping your books 21. Tax 22. Taking on staff 23. Your growth strategy 24. Dealing with failure 25. Mojo medicine

Additional information

GOR009028132
9780273712527
0273712527
From Acorns: How to Build a Brilliant Business by Caspian Woods
Used - Like New
Paperback
Pearson Education Limited
20070719
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - From Acorns