My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free US shipping over $10
Trustpilot
Proud to be B-Corp

Big Business: ASOS Cath Senker

Big Business: ASOS By Cath Senker

Big Business: ASOS by Cath Senker

Reviews:
$10.00
Condition - Very Good
Out of stock
Very Good

Summary

Take an in depth look at the ASOS and find out more about the business behind one of the most well-known and exciting brands today.

Big Business: ASOS Summary

Big Business: ASOS by Cath Senker

Popular with fashion lovers everywhere, ASOS is one of the UK's largest online fashion retailers. It is the most visited fashion website in the world for 18-34 year olds and ships goods to over 230 countries globally.

How did ASOS build such a hugely successful global brand? Discover what makes people shop at ASOS and how the brand has grown since it's launch in 2000. Learn about the brains behind the iconic brand, including the original founders, explore key business concepts in a straightforward way and develop a product brief for your very own ASOS range.

The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.

About Cath Senker

Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion. Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher. Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.

Table of Contents

  • 1: ASOS - top fashion hit
  • 2: As Seen on Screen
  • 3: A rapidly growing company
  • 4: Nick Robertson
  • 5: Working for ASOS
  • 6: What ASOS offers
  • 7: Selling across the globe
  • 8: ASOS marketplace
  • 9: Connecting with customers
  • 10: Eco-friendly fashion
  • 11: Ethical standards
  • 12: The future

Additional information

GOR010171120
9780750280686
0750280689
Big Business: ASOS by Cath Senker
Cath Senker
Big Business
Used - Very Good
Hardback
Hachette Children's Group
20140612
32
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Big Business: ASOS