For an undergraduate Introduction to Psychology course that requires a brief, paperback text.

• Taking advantage of the technological advances of recent years, the Fifth Edition of this best-selling brief text thoroughly integrates multimedia to provide students with as rich a learning environment as the early 21st century has to offer. Interactive learning activities, outside readings, interactive matching/labeling games, Web links, and segments from the popular Mind Matters CD-ROM are noted in the margins of the text and are available to students at the click of a mouse.
• The text continues to present psychology as a science and balances discussions of research, theory, and application, inspiring students to develop their ability to think critically, ask questions, evaluate ideas, and ultimately form their own ideas. Discussions of similarities and differences among genders and cultures appears throughout the text.