... a comprehensive, `insider's view' of the array of techniques that can be used to influence governmental policies and decisions. The text describes the origins of lobbying and illustrates the resources and tactics that are used by state and federal lobbyists. The reader learns `the ins and outs' of coalitions, grassroots strategy and political action committees. Mack concludes with a visionary look at lobbying in the future and presents a very useful summary of `Sources and Resources' that are useful in government relations work. Corporate Public Issues

Written for executives of corporations, trade associations, labor unions, and other organizations interested in influencing legislation and regulations, this book is a comprehensive handbook on the array of techniques and technologies that can be used to influence governmental policies and decisions. Mack describes how to start or revitalize government relations programs at the federal, state, or local levels and presents a variety of tools designed to maximize the reader's understanding of how particular processes can be applied in practice, including step-by-step guidance and several models. Thorough coverage of issues such as planning, organization, and analysis as well as detailed information about specific government relations techniques, particularly direct lobbying, make this an invaluable resource that belongs on the bookshelf of every corporate executive with a need to start, reassess, or revitalize government relations programs in their companies; executives and leaders of trade associations, labor unions, public interest groups, and other organizations with a similar need; government officials, including legislators and their staffs, with an interest in exploring how the private sector approaches government relations; civic and community leaders wishing to learn how the lobbying process operates; and political science students, both graduate and undergraduate, with a need for a practical book on the lobbying arts to supplement the many scholarly works on interest group analysis.

Mack emphasizes the importance of sound advance planning and mobilization of resources and explains how to analyze needs, how to research and evaluate the importance of issues, how to develop lobbying strategies, and how to manage a government relations staff. A special section on Sources and Resources lists a variety of publications, periodicals, information services, and organizations that can aid in the research process. Specific techniques are covered in-depth including different forms of direct lobbying, lobbying at the federal and state levels, the utilization of coalitions and trade associations, grass-roots lobbying, and the use of political action committees. Mack concludes with a look at the future, exploring the new forces and issues confronting government relations practitioners and the new technologies drawn from marketing and politics that will revolutionize the field by the end of the century.