Essence Marketing Research by Chisnall
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Essence Marketing Research
Summary
Offers information about the nature, scope, tools and techniques of marketing research. The author places marketing research in the context of planning and decision-making in business and examines the various types of market research, such as surveys, questionnaires and group studies.
Essence Marketing Research Summary
Table of Contents
Marketing research; sequential stages of marketing research; research tools; research uses; market segmentation analyses; final stages of the survey.
Additional information
GOR005102467
9780132848299
0132848295
Essence Marketing Research by Chisnall
Used - Very Good
Paperback
Pearson Education (US)
1991-03-01
224
N/A
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