This is the definitive guide to the classics of marketing. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: The Tipping Point by Malcolm Gladwell; Crossing the Chasm by Geoffrey Moore; Positioning by Jack Trout and Al Ries; Kotler on Marketing by Philip Kotler; The Popcorn Report by Faith Popcorn; The Anatomy of Buzz by Emanuel Rosen; Purple Cow by Seth Godin; and, Relationship Marketing by Regis McKenna. The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.