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Corporate Architecture Chris van Uffelen

Corporate Architecture By Chris van Uffelen

Corporate Architecture by Chris van Uffelen


$12.99
Condition - Very Good
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Summary

From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. This book includes both individual projects ranging from high rises to trade fair booths, as well as companywide design schemes such as that of the Apple stores around the world.

Corporate Architecture Summary

Corporate Architecture by Chris van Uffelen

From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, production sites and store interiors. Corporate Architecture includes both individual projects ranging from high rises to trade fair booths, as well as companywide design schemes such as that of the Apple stores around the world. The vitalizing and expressive power of architecture as a business card made of stone intends to reflect the self-image of a company and a brands identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Repre-senting very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic.

Additional information

GOR009639157
9783037681688
3037681683
Corporate Architecture by Chris van Uffelen
Used - Very Good
Hardback
Braun Publishing AG
2014-06-09
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Corporate Architecture