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The Marketing Blueprint Christine Ennew (University of Nottingham)

Name: The Marketing Blueprint By Christine Ennew (University of Nottingham)
SKU: 9780631187158
Price: 10.00 USD
Availability: OutOfStock

The Marketing Blueprint by Christine Ennew (University of Nottingham)

Reviews:

$10.00

Condition - Very Good

Out of stock

Very Good

SeriesBusiness Blueprints

Summary

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

The Marketing Blueprint Summary

The Marketing Blueprint: Business Blueprints by Christine Ennew (University of Nottingham)

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

About Christine Ennew (University of Nottingham)

Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.

1. Marketing: An Overview.

2. Marketing Strategy and Planning.

3. Information for Marketing Decisions.

4. Understanding the Marketing Environment.

5. Understanding Buyer Behaviour.

6. Market Segmentation.

7. Market Targeting.

8. Market Positioning.

9. Managing the Marketing Mix.

10. Product Decisions.

11. Pricing Decisions.

12. Promotion Decisions.

13. Place Decisions.

14. Implementing Marketing Strategy.

Suggestions for Further Reading.

References.

Index.

Additional information

Sku

GOR004880085

ISBN 13

9780631187158

ISBN 10

0631187154

Title

The Marketing Blueprint: Business Blueprints by Christine Ennew (University of Nottingham)

Author

Christine Ennew (University of Nottingham)

Series

Business Blueprints

Condition

Used - Very Good

Binding type

Paperback

Publisher

John Wiley and Sons Ltd

Year published

19930330

Number of pages

264

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

The Marketing Blueprint Christine Ennew (University of Nottingham)

The Marketing Blueprint by Christine Ennew (University of Nottingham)

Summary

The Marketing Blueprint Summary

The Marketing Blueprint: Business Blueprints by Christine Ennew (University of Nottingham)

About Christine Ennew (University of Nottingham)

Table of Contents

Additional information

Customer Reviews - The Marketing Blueprint