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A concise and practical guide, Envisionteaches core skills in analysis, argument, and research, using both contemporary examples to capture reader interest and key principles from classical rhetoric.
Note: All chapters end with “Writing Projects” assignments.
PART ONE: Analysis and Argument
Chapter 1: Analyzing Texts
Understanding Texts Rhetorically
Understanding Rhetoric
Analyzing Texts Rhetorically
Strategies for Analyzing Persuasive Texts
Reading: Samuel P. Huntington, “Under God”
Reading: Doug Marlette, “I Was a Tool of Satan”
Writing a Rhetorical Analysis
Student Writing: Jason Benhaim, “Tapping into the American Psyche”
Turning to Texts of Your Choice
Prewriting Checklist
Chapter 2: Understanding Strategies of Persuasion
Analyzing Ads as Arguments
Reading: Seth Stevenson, “You and Your Shadow”
Understanding the Rhetorical Appeals
Considering Context
Using Strategies of Persuasion
Prewriting Checklist
Chapter 3: Composing Arguments
Understanding the Canons of Rhetoric
Invention in Argument
Arrangement in Argument
Style in Argument
Crafting a Position Paper
Student Writing: Angela Rastegar, Position papers
Writing Multiple Sides of an Argument
Student Writing: Aisha Ali, Multiple Sides project (excerpt)
Synthesizing Multiple Perspectives
Reading: Nora Ephron, “The Boston Photographs”
Constructing Your Own Argument
Prewriting Checklist
PART TWO: Research Arguments
Chapter 4: Planning and Proposing Research Arguments
Asking Research Questions
Student Writing: Felicia Cote, Research log (excerpt)
Generating Topics
Bringing your Topic into Focus
Planning your Research through Writing
Student Writing: Bries Deerrose, Research freewrite
Drafting a Research Proposal
Student Writing: Susan Zhang, “Little Photoshop of Horrors?”
Student Writing: Tommy Tsai, Research Proposal (excerpts)
Student Writing: Tommy Tsai, Reflection Letter (excerpt)
Planning Your Own Research Project
Prewriting Checklist
Chapter 5: Finding and Evaluating Research Sources
Visualizing Research
Developing Search Terms
Primary and Secondary Sources
Evaluating Your Sources
Conducting Field Research
Student Writing: Sean Bruich, Field research inquiry letter
Creating a Dialogue with Your Sources
Student Writing: Amanda Johnson, Dialogue of sources (excerpt)
Note-Taking and Annotated Bibliographies
Student Writing: Carly Geehr, Visual annotated bibliography
Implementing Your Research Skills
Prewriting Checklist
Chapter 6: Organizing and Writing Research Arguments
Organizing Your Draft in Visual Form
Learning Outline Strategies
Student Writing: Lee-Ming Zen, Outline: “Finding the Woman Who Never Was”
Outlines with Subheads and Transitions
Student Writing: Dexian Cai, Research paper outline
Spotlight on Your Argument
Working with Sources
Drafting Your Research Argument
Student Writing: Sunthar Premakumar, Draft: “Bollywood Sing-Along”
Revising Your Draft
Student Writing: Sunthar Premakumar, “Bollywood Sing-Along”
Focusing on Your Project
Prewriting Checklist
PART THREE: Design, Delivery, and Documentation
Chapter 7: Designing Arguments
Understanding Document Design and Decorum
Understanding Academic Writing Conventions
Student Writing: Allison Woo, “Slaying the Dragon” (excerpt)
Tools of Design for Academic Audiences
Student Writing: Sunthar Premakumar, Research abstract
Student Writing: Sunthar Premakumar, Research bio
Combining Visual and Verbal Design Elements
Student Writing: Ashley Mullen, Newsletter
Student Writing: Gene Ma and Chris Couvelier, Nonprofit Website (excerpts)
Reading: Greenpeace, “What’s Wrong with the Body Shop?”
Designing Visual Arguments
Crafting an Op-Ad
Student Writing: Carrie Tsosie, “Alternative Energy for Whom?”
Producing the Photo Essay
Student Writing: Ye Yuan, “Looking through the Lens”
Composing Websites
Student Writing: Sarah Douglas, Website (excerpt)
Making Multimedia Montages
Student Writing: Yang Shi, Photo montage
Designing Your Own Arguments
Prewriting Checklist
Chapter 8: Delivering Presentations
Understanding the Branches of Oratory
Audience, Purpose, and Persona
Student Writing: Tommy Tsai, Presentation outline
Transforming Research into a Presentation
Student Writing: Susan Zhang, Presentation script
Considering Strategies of Design
Using Visuals Rhetorically
Writing for Poster Sessions
Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research posters
Writing for PowerPoint or Slide-Based Presentations
Student Writing: Natalie Farrell, Tracy Hadnott, Sarah Trube, Morgan Springer, and Kavi Vyas, Presentation slides
Choosing Methods of Delivery
Practicing Your Presentation
Documenting Your Presentation
Creating Your Own Presentation
Prewriting Checklist
Chapter 9: Documentation and Plagiarism
Rhetorical Imitation and Intellectual Property
Understanding Plagiarism
Student Writing: Michael Rothenberg, Research log (excerpt)
Reading: Doris Kearns Goodwin, “How I Caused That Story”
Understanding Documentation Style
MLA Style Works Cited Lists
Student Writing: Sunthar Premakumar, Works Cited and Consulted List
Student Writing: Dexian Cai, Works Cited
Documentation for Print and Online Sources
Documentation for Visual, Audio, and Multimedia Sources
Copyright and Citing Sources
Student Paper in MLA Style
Student Writing: Tanner Gardner, “Show Me the Money! The Globalization of the NBA”
Documentation for Your Paper