Foreword xi Marvin Lewis Prologue: Speed and Execution Are the Keys to Success 1 1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15 Football Example: UT vs. Pitt, 2003 Business Example: Problems with Six Sigma 2 You Are the Quarterback: Leading Your Organization to Improve 39 Football Example: Broncos vs. Browns, 1987 Business Example: Poor leadership at a distribution center 3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67 Football Example: USC vs. Notre Dame, 2005 Business Example: Improving new product delivery time and quality 4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91 Football Example: Dolphins vs. Jets, 1994 Business Example: Improving a company's price-quoting system 5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113 Football Example: Patriots vs. Panthers, 2004 Super Bowl Business Example: Natural gas shortage crisis 6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135 Football Example: 49ers vs. Bengals, 1989 Super Bowl Business Example: TMS Engineering 7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161 Football Example: Titans vs. Rams, 2000 Super Bowl Business Example: CTSK Industries cost-cutting measures 8 Close Out the Game, Then Celebrate: Don't Reward Victory Until You See Truly Lasting Success 191 Football Example: Kentucky vs. LSU, 2002 Business Example: Kingswood Valley Healthcare 9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215 Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006 Business Example: Tri-X Corporation Epilogue: Winning Is Better Than Losing 239 Endnotes 251 Acknowledgments 255 About the Authors 257 Index 261
