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The 30 Day MBA Colin Barrow

The 30 Day MBA By Colin Barrow

The 30 Day MBA by Colin Barrow

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Summary

Access the skills and disciplines taught at top business schools at a fraction of the expense.

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The 30 Day MBA Summary

The 30 Day MBA: Your Fast Track Guide to Business Success by Colin Barrow

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others. Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

About Colin Barrow

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

Table of Contents

    • 0: List of figures
    • 0: List of tables
    • 0: Introduction
    • 1: Accounting
    • 2: Finance
    • 3: Marketing
    • 4: Organizational behaviour
    • 5: Business history
    • 6: Business law
    • 7: Economics
    • 8: Entrepreneurship
    • 9: Ethics and social responsibility
    • 10: Operations management
    • 11: Quantitative and qualitative research and analysis
    • 12: Strategy

Additional information

CIN0749475005LN
9780749475000
0749475005
The 30 Day MBA: Your Fast Track Guide to Business Success by Colin Barrow
Colin Barrow
Used - Like New
Paperback
Kogan Page Ltd
2016-01-03
344
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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