Unfortunately we do not have a summary for this item at the moment

Part 1 Business: introduction to business; economic systems; forms of business (commercial) enterprise; social and moral responsibility of businesses; corporate organizations; management; personnel management; production; production of goods and services; business accounting and financing; the bank and stock market; risk; insurance; international business finances. Part 2 Marketing: the role of marketing in the economy; controllable and uncontrollable marketing variables; the market; business research; the consumer; the product; distribution channels; price; advertising and promotion; international marketing.