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Book Clubs and Book Commerce Corinna Norrick-Ruhl (Johannes Gutenberg Universitat Mainz, Germany)

Book Clubs and Book Commerce By Corinna Norrick-Ruhl (Johannes Gutenberg Universitat Mainz, Germany)

Summary

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.

Book Clubs and Book Commerce Summary

Book Clubs and Book Commerce by Corinna Norrick-Ruhl (Johannes Gutenberg Universitat Mainz, Germany)

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

Table of Contents

1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.

Additional information

NLS9781108708814
9781108708814
1108708811
Book Clubs and Book Commerce by Corinna Norrick-Ruhl (Johannes Gutenberg Universitat Mainz, Germany)
New
Paperback
Cambridge University Press
2020-02-13
75
N/A
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