For young British talent, the 1990s have been explosive. From rave culture to the pages of young magazines, British style and attitude leads the world. Where did all this energy come from, and why is it happening now? How did the visionaries of the day get to where they are now? This book lets a range of young talents tell you: names like DJ James Lavelle, photographer Corinne Day and singer Bjork. In their own words they explain what it meant to "discover" Kate Moss; to move from spraycan art to the CD-ROM; to help shape a record which hit Number 1. Although their stories differ, the book's interviewees share a special kind of imagination; the interactive age has affirmed beliefs in friendship, teamwork, loyalty. From styling fashion to re-mixing records, these beliefs dissect their careers and choices.