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"This is the most comprehensive treatment of self and identity I have seen in a very long time. The clear, incisive, and evenhanded exposition by two master theoreticians and researchers should be in every social psychologist's library - students and seasoned professionals alike." - Timothy J. Owens, Associate Professor of Sociology, Purdue University, USA
"This book is a broad, powerful statement of a new cybernetic theory of self and identity. It builds on earlier theoretical work in affect control theory, but is a distinct contribution at a different (higher) level of analysis. It also includes a cultural theory of people that operates at a more cognitive level, and proposes a new methodology for locating and describing institutions. This is a major new work." - Lynn Smith-Lovin, Robert L. Wilson Professor of Sociology, Duke University, USA