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Transmedia Storytelling in East Asia Dal Yong Jin

Transmedia Storytelling in East Asia By Dal Yong Jin

Transmedia Storytelling in East Asia by Dal Yong Jin


Summary

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.

Transmedia Storytelling in East Asia Summary

Transmedia Storytelling in East Asia: The Age of Digital Media by Dal Yong Jin

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.

An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market.

Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

About Dal Yong Jin

Dal Yong Jin is Distinguished SFU Professor. Jins major research interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jins books include Koreas Online Gaming Empire (MIT Press, 2010), New Korean Wave: transnational cultural power in the age of social media (University of Illinois Press, 2016), Smartland Korea: mobile communication, culture and society (University of Michigan Press, 2017), and Globalization and Media in the Digital Platform Age (Routledge, 2019).

Table of Contents

1. East Asian Transmedia Storytelling in the Age of Digital Media - Introduction Part I. Asian Culture and Transmedia 2. Dynamic texts as hotbeds for transmedia storytelling: a case study on the story universe of The Journey to the West 3. The storyteller who crosses boundaries in Korean reality television: transmedia storytelling in New Journey to the West 4. Chapter 4. Snack Cultures Dream of Big Screen: Korean Webtoons Transmedia Storytelling 5.Sword art everywhere: narrative, characters, and setting in the transmedia extension of the Sword Art Online franchise Part II. Digital Media and Storytelling 6. Dynamics between agents in the new webtoon ecosystem in Korea: responses to waves of transmedia and Transnationalism 7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas 8. The Multimedia Life of a Korean Graphic Novel: a case study of Yoon Taehos Ikki 9. Media's representation of female soldiers and their femininity: a case study of Korean webtoon Beautiful Gunbari Part III. Platform Politics and Media Convergence 10. Managing the media mix: industrial reflexivity in the anime system 11. Yokai monsters at large: Mizuki Shigerus manga, transmedia practices, and (lack of) cultural politics 12. Transmedia as Environment: Sekai-kei and the Social in Japans Neoliberal Convergence 13. From Media Mix to Platformization: The Transmedia Strategy of IP in One Hundred Thousand Bad Jokes

Additional information

GOR012821501
9781032400228
1032400226
Transmedia Storytelling in East Asia: The Age of Digital Media by Dal Yong Jin
Used - Like New
Paperback
Taylor & Francis Ltd
2022-08-29
270
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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