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The Upside of Irrationality Dan Ariely

The Upside of Irrationality By Dan Ariely

The Upside of Irrationality by Dan Ariely


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Summary

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.

The Upside of Irrationality Summary

The Upside of Irrationality: The Unexpected Benefits of Defying Logic atWork and at Home by Dan Ariely

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: * What we think will make us happy and what really makes us happy; * How we learn to love the ones we are with; * Why online dating doesn't work, and how we can improve on it; * Why learning more about people make us like them less; * Why large bonuses can make CEOs less productive; * How to really motivate people at work; * Why bad directions can help us; * How we fall in love with our ideas; * How we are motivated by revenge; and * What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.

The Upside of Irrationality Reviews

Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

About Dan Ariely

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.

Additional information

GOR008017180
9780007354764
0007354762
The Upside of Irrationality: The Unexpected Benefits of Defying Logic atWork and at Home by Dan Ariely
Used - Like New
Hardback
HarperCollins Publishers
20100527
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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