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Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) Dana Loewy (California State University, Fullerton)

Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) By Dana Loewy (California State University, Fullerton)

Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) by Dana Loewy (California State University, Fullerton)

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Summary

Helps you strengthen your business communication skills with the streamlined presentation and unparalleled learning resources. This book also helps you learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes.

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Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) Summary

Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) by Dana Loewy (California State University, Fullerton)

Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). You'll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.

About Dana Loewy (California State University, Fullerton)

Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nurtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Table of Contents

Unit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace. Unit 2: The Business Writing Process. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Unit 3: Workplace Messages. 5. Short Workplace Messages and Digital Media. 6. Positive Messages. 7. Negative Messages. 8. Persuasive and Sales Messages. Unit 4: Business Reports. 9. Informal Reports. 10. Proposals and Formal Reports. Unit 5: Professionalism and Team, Meeting, and Presentation Skills. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit 6: Employment Communication. 13. The Job Search and Resumes in the Digital Age. 14. Interviewing and Following Up. Appendixes. A. Document Formats. B. Proofreading and Corrections Symbols. C. Citation and Documentation Formats. Front Matter and End Matter. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.

Additional information

CIN1285858913VG
9781285858913
1285858913
Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card) by Dana Loewy (California State University, Fullerton)
Dana Loewy (California State University, Fullerton)
Used - Very Good
Hardback
Cengage Learning, Inc
20150101
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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