Welcome to the mind- to the world- of Fake Steve Jobs. Fake Steve the counterintuitive management guru:"Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the celebrity hobnobber:"I like Bono. He's the only person I know who's more self-absorbed than I am." Options is the book that had the critics howling- with laughter: "A voice for our own digital age....Mac-slappingly funny."- Newsweek.com"Hilarious."- New York Times "There's a laugh-out-loud moment on nearly each one of the book's pages."- Wall Street Journal "Wickedly funny."- San Francisco Chronicle