An introduction to two-dimensional design. Its structure should allow lecturers to use the text in various sequences. Each design concept is presented in a full two-page spread and visual examples from many periods and cultures are provided for all principles of design, meaning the text should be practical and easy for students to refer to while they work. Increased representation of cultural diversity in this edition emphasizes the universal application of design principles and examples from nature and popular culture seek to promote design awareness in the student's environment.