An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided.
Business Strategy Summary
Business Strategy: An Introduction by David Campbell
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Additional information
GOR001319328
9780750642071
0750642076
Business Strategy: An Introduction by David Campbell
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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