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International Strategic Alliances: Cooperating to Compete David O. Faulkner

International Strategic Alliances: Cooperating to Compete By David Faulkner

International Strategic Alliances: Cooperating to Compete by David O. Faulkner


$10.00
Condition - Very Good
Only 2 left

Summary

This guide describes how to make a success in the global market-place through alliances. It shows how to form the right alliance with the right company and make the partnership work. Case studies are used to illustrate successes and failures in real terms.

International Strategic Alliances: Cooperating to Compete Summary

International Strategic Alliances: Cooperating to Compete by David O. Faulkner

Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with another company to share resources is increasingly becoming the answer. This book is a guide to forming the right alliance with the right company and making the partnership work. Case studies are used to illustrate successes and failures in real terms. These include Rover and Honda, ICL and Fujitsa, and Dowty-Sema.

Table of Contents

The Growth of Cooperation.Alliance Variety and Partner Selection.The Nature of Alliances.The Formation of an Alliance.The Cable and Wireless Consortium.The Dowty-Sema Joint Venture.The Management of Alliances.EVC: A Joint Venture Between ICI and Enichem.The Alliance Between Coutaulds and Nippon Paint.The Evolving Alliance.The Alliance Between Imperial Tobacco and Henry Wintermans Cigars.ICI Pharma.The Dynamic Alliances: Rover/Honda.Royal Bank of Scotland and Banco Santander.ICL and Fujitsu.Partner Relationships; the Key to Success.

Additional information

GOR001439486
9780077079260
0077079264
International Strategic Alliances: Cooperating to Compete by David O. Faulkner
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1994-11-01
221
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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