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Successful Focus Groups David L. Morgan

Successful Focus Groups By David L. Morgan

Successful Focus Groups by David L. Morgan


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Summary

Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Successful Focus Groups Summary

Successful Focus Groups: Advancing the State of the Art by David L. Morgan

"Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written document with clearly presented reasons why researchers should follow the guide lines presented. Additionally, this text is groundbreaking in its focus on topics that will advance knowledge of focus group research methods. . . . an improvement over prior treatises on focus groups. . . . Successful Focus Groups is clearly one of the most helpful treatises on focus group research. . . . this text will advance the quality of focus group research. I recommend Successful Focus Groups to anyone interested in learning about doing focus group research."

--Susan A. Stearns in Qualitative Studies in Education

"There is original material and the overall breadth and ease of presentation of the material make this the most comprehensive and readable book produced so far on the subject. . . . In many of the chapters, examples from actual studies are used to illustrate the basics or discuss particular issues involved in the approach. This grounding of the discussion is particularly appealing."

--Contemporary Sociology

"This book systematically addresses the issues, practice, wisdom, and problems in conducting focus groups. It is an integrated collection of articles representing the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method."

--Bulletin de Methodologie Sociologique

"Anyone who is considering using focus group interviews as a tool in social science research or as a means to develop and validate another research methodology will find this text quite useful. This well-written and edited text offers practical advice, methodologic considerations, and actual examples of how to plan, conduct, and analyze focus group research. It offers a practical discussion on the uses and limitations of focus group interviews as a research tool."

--Journal of Nutrition Education

While various books introduce the basics of focus groups, Successful Focus Groups is the first volume to systematically address the issues, practice wisdom, and problems in conducting focus groups from the perspective of those who have done the most work using these methods in social science settings. The result is a well-integrated collection of articles that represents the state-of-the-art in focus group applications, written by a knowledgeable, interdisciplinary group of scholars. The chapters cover the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method. Authoritative and readable, this volume is essential reading for social scientists now using, or contemplating, focus groups in their research, and a useful, practical text for students of research methods.

About David L. Morgan

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Table of Contents

Introduction PART ONE: BASIC PRINCIPLES When to Use Focus Groups and Why - David L Morgan and Richard A Krueger The Group Interview in Social Research - James H Frey and Andrea Fontana The Design and Analysis of Focus Group Studies - John Knodel A Practical Approach Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther Quality Control in Focus Group Research - Richard A Krueger PART TWO: COMBINING WITH OTHER METHODS Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al Experience From a Developing Country Improving Survey Questionnaires Through Focus Groups - Kerth OBrien Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai A Case Example Selecting Individual or Group Interviews - Benjamin F Crabtree et al PART THREE: CONDUCTING SELF-CONTAINED RESEARCH Using Dialogical Methods in Group Interviews - Raymond V Padilla Focus Group Research on Sensitive Topics - Richard A Zeller Setting the Agenda Without Setting the Agenda Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett A Research Experience Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor A Case Study From Rural North Carolina PART FOUR: CONCLUSIONS Future Directions for Focus Groups - David L Morgan

Additional information

GOR010743322
9780803948747
0803948743
Successful Focus Groups: Advancing the State of the Art by David L. Morgan
Used - Like New
Paperback
SAGE Publications Inc
1993-05-26
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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