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Futurize Your Enterprise David N. Siegel

Futurize Your Enterprise By David N. Siegel

Futurize Your Enterprise by David N. Siegel


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Condition - Very Good
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Summary

Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online. " - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future.

Futurize Your Enterprise Summary

Futurize Your Enterprise: Business Strategy in the Age of the E-customer by David N. Siegel

Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.

Futurize Your Enterprise Reviews

"There has to be a basic guide to business in the e-commerce age and this is probably the best around." (Campaign, 19th December 2000) "...A readable and relevant book, Siegel outlines how to avoid the six strategic traps." (Long Range Planning, Vol 33, 2000)

About David N. Siegel

DAVID SIEGEL is a leading Internet strategist. He is the author of the bestseller Creating Killer Web Sites, which has been translated into 15 languages. His Secrets of Successful Web Sites is the bible of new-media project management. Siegel has been published in the Harvard Business Review and is an internationally sought-after public speaker. In working with clients like Hewlett-Packard, Lucent, Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as an expert in planning long-term web strategy. Siegel is chairman of Studio Verso, a web-design and strategy firm, and president of Siegel Vision, an E-strategy company (www.siegelvision.com).

Table of Contents

PRINCIPLES. The Toast Is Burning. Why Most Web Strategies Fail. E-Business. The E-Customer. The Thruth Economy. PRACTICE. Management by Surfing Around. The Customer-Led Web Site. The Customer-Led Company. Cyber Synergy. Navigating in the New World. PROTOTYPES. Grocery Store. Magazine Publisher. Steel Fabricator. Real Estate Clearinghouse. Book Superstore. Software Company. Bank Intranet. Drug Manufacturer. PREDICTIONS. The Job Seeker. The Homemaker. The Breadwinner. The Teenager. The Moviegoer. The Frequent Flier. The Student. The Lawyer. The Patient. The Reputation Consultant. Afterword. About the Author. About the Book. Index.

Additional information

GOR003740664
9780471357636
0471357634
Futurize Your Enterprise: Business Strategy in the Age of the E-customer by David N. Siegel
Used - Very Good
Hardback
John Wiley and Sons Ltd
1999-10-11
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Futurize Your Enterprise