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Becoming Data Literate David Reed

Becoming Data Literate By David Reed

Becoming Data Literate by David Reed


$14.99
Condition - Very Good
Only 3 left

Summary

Becoming Data Literate shows you how to build a great business through embedding data and analytics across your organisation.

Becoming Data Literate Summary

Becoming Data Literate: Building a great business, culture and leadership through data and analytics by David Reed

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making. But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end? Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

About David Reed

David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data's use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.

Additional information

GOR011973875
9780857199270
0857199277
Becoming Data Literate: Building a great business, culture and leadership through data and analytics by David Reed
Used - Very Good
Paperback
Harriman House Publishing
20210831
212
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Becoming Data Literate