The author is well known for changing the way statistics is taught. His approach is based on examples and exercises and the book has fantastic ancillaries.This title uses real-life business data and emphasizes decision-making - more interesting and realistic for students. It concentrates on concepts rather than mechanics - builds genuine understanding. It offers plenty of opportunities to illustrate techniques and test students' understanding.This edition covers new business exercises and longer case studies - making the book more engaging. It includes more data sets and exercises for practice - on average, an extra 33 per cent per chapter. It contains new text-design - more accessible for business students. It features a new section on business ethics - bringing the book bang up-to-date.This book immerses students in the course immediately, involving them in practical, statistics-supported business decision making from the outset. Using real data to provide a context for tackling modern business problems, it introduces a range of core ideas early - including data production and interpretation.