Statistics: Concepts and Control by David S. Moore
The resources that statisticians use directly affect people, government and society. Opinion polls influence political opinion; statistical evidence supports medical advances. In the sixth edition of his groundbreaking text, David Moore emphasizes the concepts and applications of statistics from a wide range of fields - encouraging students to see the meaning behind statistical results whilst retaining their interest. Moore's emphasis on ideas and data with minimal computation is generally acknowledged as the most effective way to teach non-mathematical students.