This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world. - Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: * Convert a brilliant idea into something that actually pays * Get the funding you need to expand * Build a great team of staff and advisers * Keep the cash flowing * Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. I wish this book had been written ten years ago when I first entered the e-commerce industry. -Glenn Fogel, EVP - Corporate Development and International, Priceline.com David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book! - Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.