During the early decades of the twentieth century, agricultural practice in America was transformed from a pre-industrial to an industrial activity. In this book Deborah Fitzgerald argues that farms became modernized in the 1920s because they adopted not only new machinery but also the financial, cultural, and ideological apparatus of industrialism.

Fitzgerald examines how bankers and emerging professionals in engineering and economics pushed for systematic, businesslike farming. She discusses how factory practices served as a template for the creation across the country of industrial or corporate farms. She looks at how farming was affected by this revolution and concludes by following several agricultural enthusiasts to the Soviet Union, where the lessons of industrial farming were studied.