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From Networks to Netflix Derek Johnson (University of Wisconsin, Madison, USA)

From Networks to Netflix By Derek Johnson (University of Wisconsin, Madison, USA)

From Networks to Netflix by Derek Johnson (University of Wisconsin, Madison, USA)

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Summary

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough exploration of global media industries in flux.

From Networks to Netflix Summary

From Networks to Netflix: A Guide to Changing Channels by Derek Johnson (University of Wisconsin, Madison, USA)

- There has been a strong shift towards industry studies within advanced undergraduate courses in television in recent years and this book responds to this shift with its industry-based perspective.

-The book's novel use of the channel for its modular structuring logic and its organization of short, accessible chapters is an ideal approach, especially in the classroom setting, making focused and grouped reading assignments easy to manage across the syllabus.

- A wide range of contemporary and classic case studies, covering variety of global networks and streaming services, make the material easy to grasp and a comprehensive resource for students.

From Networks to Netflix Reviews

With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment.

Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia

With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of 'televisions' that form distinct, yet integral parts of the contemporary television industry.

Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK

About Derek Johnson (University of Wisconsin, Madison, USA)

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

Table of Contents

Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS: Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming 7. MeTV: Old Time TV's Last Stand? Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult Swim and the Evolving Use of Edge 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family 12. Comedy Central: Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz: Distinction, Value, and Fandom in Premium TV 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems 19. YouTube: The Interface Between Television and Social Media Entertainment 20. iQIYI: China's Internet Tigers Take Television 21. Amazon Prime Video: Scale, Complexity, and Television as Widget 22. The Roku Channel: Vertically Integrated Connected TV 23. OTV | Open Television: The Development Process 24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the Small-Small Screen 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities 27. Viki: Governing Transnational Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5: Television Plus 29. Hulu: Negotiating National and International Streaming 30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a State-Controlled Entertainer 33. Disney+: Imagining Industrial Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women's Sports 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming 37. Paramount+: Peaking Subscriber Interest in Legacy Television Franchises

Additional information

NPB9780367568283
9780367568283
0367568284
From Networks to Netflix: A Guide to Changing Channels by Derek Johnson (University of Wisconsin, Madison, USA)
Derek Johnson (University of Wisconsin, Madison, USA)
New
Hardback
Taylor & Francis Ltd
2022-07-26
450
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - From Networks to Netflix