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Hit Makers Derek Thompson

Hit Makers By Derek Thompson

Hit Makers by Derek Thompson


$10.00
Condition - Very Good
9 in stock

Hit Makers Summary

Hit Makers: How Things Become Popular by Derek Thompson

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.

Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.

Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves.

From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.

About Derek Thompson

Atlantic Senior Editor Derek Thompson is one of the most-read authors at the magazine. He is also a weekly business correspondent on NPR's Here and Now, which reaches an audience of nearly 4 million listeners. He has been named one of Reuter's 'Blogs to Follow', Time's top 140 Twitter feeds, and Huffington Post's 100 best economic reporters, and Forbes' '30 under 30'.

Additional information

GOR009042780
9780141981598
0141981598
Hit Makers: How Things Become Popular by Derek Thompson
Used - Very Good
Paperback
Penguin Books Ltd
2018-01-25
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Hit Makers