People Communications and Orgs. by Desmond W. Evans
- Concentrates on helping you acquire practical and effective communication skills and a thorough understanding of the application of IT.
- Examines organisations at work and methods for improving their effectiveness; motivating people at work; techniques and tools of business administration and the development of interpersonal skills.
- Written for BTEC National students, and provides full coverage of the double core units "People in Organisations 1 and 2".
- Each major area of study includes information, interspersed with practical self assessment activities and illustrations, models and diagrams.
- Topics are followed by "build-up" tasks, case studies and active learning assignments as well as new work experience and simulation activities.
- Extra chapters are included on writing persuasive copy (adverts, press releases, brochures etc).
- Features commercial challenges in organisation - handling stress and managing change.