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Designing Luxury Brands Diana Derval

Designing Luxury Brands By Diana Derval

Designing Luxury Brands by Diana Derval

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Summary

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Designing Luxury Brands Summary

Designing Luxury Brands: The Art and Science of Creating Game-Changers by Diana Derval

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Remy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure.The book highlights groundbreaking scientific methods - like the Derval Color Test taken by over 30 million people - to help predict luxury shoppers preferences and purchasing patterns. Game-changingand unique features of successful luxury brandsare decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and lookat luxury from a new angle.

About Diana Derval

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oreal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.

Table of Contents

1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading.- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration.- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury.- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion.- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD.- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors.- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success.- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense.- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements.- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time.- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight.- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.

Additional information

NGR9783031540929
9783031540929
3031540921
Designing Luxury Brands: The Art and Science of Creating Game-Changers by Diana Derval
Diana Derval
Management for Professionals
New
Hardback
Springer International Publishing AG
2024-06-28
234
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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