Readings and content new to this edition are marked with an *
Introduction: Reading Culture
Raymond Williams, Culture is Ordinary
* A Guide to Visual Analysis
* Reading Images
* Reading Film
1. Reading the News
Where Do People Get their News?
* Young America's News Source: Jon Stewart
Audience Survey
* Reading Visual Displays of Information
Reading Television News
Terms to Keep in Mind as you Read Television News
Analyzing Content and Audience In Television News
Analyzing Visual and Verbal Codes
Reading Newspapers
The Look of the Front Page: Analyzing Visual Design
Continuing News: Covering a Story
Reading About the News-Reporting War
* The New York Times Editors, The Times and Iraq
* Amy Goodman and David Goodman, Un-Embed the Media
* Aaron Barnhart, Embedded Journalists offer Riveting Reporting
* Joe Sacco, Complacency Kills
* WIRED CULTURE: Reporting War in the Blogosphere
* Reading Websites
* Frank Rich, The Nightly News: Anchorman Get Your Gun
Writing About the News
Conclusion
2. Generations
Gloria Naylor, Kiswana Browne
Arlie Russell Hochschild, Gen (Fill in the Blank): Coming of Age, Seeking an Identity
Thomas Hine, Goths in Tomorrowland
* Sharon Jayson, It's Time to Grow Up-Later
* Margaret Morganroth Gullette, Trapped in Decline Culture
* WIRED CULTURE: Instant Messaging
* Conor Boyland, Confessions of an Instant Messenger
* Perspectives:
* The New Momism: An Interview with Susan J. Douglas by Amy Reiter
* Mommy Madness: An Interview with Judith Warner by Katy Read
* Classic Reading
Margaret Mead, We are All Third Generation
Visual Culture: Representations of Youth Culture in Movies
James Gilbert, Juvenile Delinquency Films
* FILM CLIP: Hollywood Stars: Brando, Dean, and Monroe
Fieldwork: Ethnographic Interviews
Susan D. Craft, Daniel Cavicchi, and Charles Keil, My Music
Fieldwork Project
A Note on Interviewing
Mining the Archive: Life Magazine
3. Schooling
Theodore R. Sizer, What High School Is
Leon Botstein, Let Teenagers Try Adulthood
Mike Rose, Crossing Boundaries
* Thinking About Textbooks: Sex Education
Min-Zhan Lu, From Silence to Words: Writing as Struggle
June Jordan, Nobody Mean More to Me Than You and the Future Life of Willie Jordan
* WIRED CULTURE: Powerpoint
* Edward R. Tufte, PowerPoint Is Evil
Perspectives: Gender Gap
* Lawrence Summers' Remarks at the NBER Conference on Diversifying the Science and Engineering Workforce (Web link)
* Katha Pollitt, Summers of Our Discontent
* Christina Hoff Sommers, Where Do Boys Fit In?
Classic Reading
Lisa Delpit, Skills and Other Dilemmas of a Progressive Black Educator
Visual Culture: Picturing Schooldays
FILM CLIP: Reading and Writing About Film: Reviews, Histories, Criticism
Fieldwork: Classroom Observation
Field Log
Analysis
Writing the Report
Worth Anderson, et al., Observations and Conclusions from Cross-Curricular Underlife: A Collaborative Report on Ways with Academic Words
Mining the Archives: Textbooks from the Past
4. Images
Stuart and Elizabeth Ewen, In the Shadow of the Image
* Suggestions for Reading Advertising
* Michael Jacobson and Laurie Anne Mazur, The Iron Maiden: How Advertising Portrays Women
* Visual Essay: Reading the Gaze: Gender in Advertising
* Visual Essay: Rewriting the Image
Visual Essay: Public Health Messages
* Vertamae Smart-Grosvenor, When you Meet Estella Smart, You Been Met!
* WIRED CULTURE: Photographic Truth in a Digital Age
* Brian Bergstein Digital Photography Poses Thorny Issues for Justice System
Classic Reading
James Agee, A Way of Seeing: An Introduction to the Photographs of Helen Levitt
* FILM CLIP: Storyboarding: Editing and Camera Work
* Fieldwork: Taking Inventory
Mining the Archive: Advertising Through the Ages
5. Style
Dick Hebdige, Style in Revolt: Revolting Style
* Visual Essay: Graphic Design in Rock Culture
* Theme Parties
* Mark Lawson, The Very Nasty Party
* Shana Pearlman, Mistaken Identity: The Peril of Theme Parties
* Gregg Easterbrook, The Axle of Evil
* Visual Essay: American Car Culture
Visual Essay: Tibor Kalman, Sweet-Talking Spaghetti Sauce: How to Read a Label
* WIRED CULTURE: iPods
* Rob Walker, Aura
* Andrew Sullivan, Society Is Dead: We Have Retreated into the iWorld
Perspectives: Branding
Naomi Klein, No Logo
The Economist, Who's Wearing the Trousers?
Classic Reading
* Roland Barthes, The Face of Garbo
* FILM CLIP: Makeup and Costumes: Monsters and the Middle Ages
Mining the Archive: Race and Branding
6. Public Space
* Tina McElroy Ansa, The Center of the Universe
John Fiske, Shopping for Pleasure: Malls, Power, and Resistance
Murphy Davis, Woodruff Park and the Search for Common Ground
Eva Sperling Cockcroft and Holly Barnet-Sanchez, Signs from the Heart: California Chicano Murals
* WIRED CULTURE: Cell Phone Spaces
* Annie Nakao, Cell Phone Etiquette: Shut up, Already!
* Perspectives: Public Roadsides. Private Grief-Roadside memorials and Public Policy
* L. Anne Newell, Roadside Crosses: Centuries-Old Tradition Can Stir Controversy
* Jeff Burlew, Memorials Cause Controversy
Classic Reading
Jane Jacobs, The Uses of Sidewalks-Safety
* Visual Culture:The Troubled Landscape
* Jason Berry and Richard Misrach, Cancer Alley
* FILM CLIP: Filming Dystopia
Fieldwork:Uses of Public Space: A Place to Rest
Mapping the Space
Watching People
Mining the Archives: Take a Walking Tour
7. Storytelling
* Patricia Hampl, Red Sky in the Morning
Jan Harold Brunvand, `The Hook' and Other Teenage Horrors
Patricia A. Turner, I Heard It Through the Grapevine
Michael Chabon, The Amazing Adventures of Kavalier & Clay
* WIRED CULTURE: Video Games and Storytelling
* Tom Loftus, Bringing Emotions to Video Games
* Perspectives: Film Reviews: The Case of Spider-Man 2
* Todd Gilchrist, Spider-Man 2 from FilmStew.com
* Roger Ebert, Spider-Man 2
Classic Reading
Robert Warshow, The Gangster as Tragic Hero
* Visual Culture: The Graphic Novel-Reader Participation
* Marjane Satrapi, The Veil, from Persepone
* FILM CLIP: Book to Film-The Adaptation
Fieldwork:Writing a Questionnaire
Suggestions for Designing a Questionnaire
Sample Questionnaire
Report on Your Findings
Mining the Archive:Comic Strips and Comic Books
8. Work
Sandra Cisneros, The First Job
* Martin Espada, Alabanza: In Praise of Local 400
Scott Adams, The Dilbert Principle
Barbara Ehrenreich, Nickel-and-Dimed: On (Not) Getting By in America
* WIRED CULTURE: Business in Bangalore
* Thomas L. Friedman, The Great Indian Dream
* David Moberg, Hi-Tech Hijack: Corporations Ramp up Offshoring of IT Service Jobs
Perspectives:Sweatshop Economy
Nicholas D. Kristof and Sheryl WuDunn, Two Cheers for Sweatshops
Tom Hayden and Charles Kernaghan, Pennies an Hour and No Way Up
Classic Reading
Tillie Olson, I Stand Here Ironing
* Visual Culture: Reading Documentary Photography
* Charles Bowden, Cameras of Dirt
* FILM CLIP: Film Documentary and the Narrator
Fieldwork: Reconstructing the Network of a Workplace
James P. Spradley and Brenda J. Mann, The Cocktail Waitress
Fieldwork Project
Background
Analysis: Reconstructing the Social Network of the Workplace
Conclusion
Mining the Archive:Lewis Hine and the Social Uses of Photography
9. History
Mary Gordon, More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island
* Michel-Rolph Trouillot, October 12, 1492
Jane Tompkins, `Indians': Textualism, Morality, and the Problem of History
Christopher Phillips, Necessary Fictions: Warren Neidich's Early American Cover-Ups
Visual Essay: Warren Neidich, Contra Curtis: Early American Cover-Ups
Loren Baritz, God's Country and American Know-How
* Niall Ferguson, The Empire Slinks Back
* WIRED CULTURE: Virtual and Real
* Marita Sturken, The Television Image: The Immediate and the Virtual
* Perspectives: George W. Bush's Second Inaugural Address
* The Inaugural Address
* Peggy Noonan, Way Too Much God: Was the President's Speech a Case of `Mission Inebriation'?
* Tristram Hunt, Historians in Cahoots
Classic Reading
* Frederick Jackson Turner, The Significance of the Frontier in American History
Visual Culture: Photographing History
Alan Trachtenberg, Reading American Photographs
* Visual Essay: Iraq Invasion and Occupation
* FILM CLIP: Film Genres, The Western
Fieldwork: Oral History
* Studs Terkel, Dennis Keagan, Yuriko Hohri, and Paul Piscano from The Good War: An Oral History of World War Two
Considerations in Doing an Oral History
Mining the Archive: Local Museums and Historical Societies
10. Living in a Postcolonial World
Classroom Scenes
* Jamaica Kincaid, Columbus in Chains
* Suresh Canagarajah, An English Lesson in Sri Lanka
* Visual Essay: Samuel Fosso, Self Portraits
Amitava Kumar, Passport Photos
Gloria Anzaldua, How to Tame a Wild Tongue
* Laura Auricchio, Works in Translation: Ghada Amer's Hybrid Pleasures
* WIRED CULTURE: Transnational Networks
* World Social Forum, Call From Social Movements
* Perspectives: Bob Marley, Reggae, and Rasats
* Anthony Bogues, Get Up, Stand Up: The Redemptive Poetics of Bob Marley
* Robert Palmer, One Love
Classic Reading
W.E.B. DuBois, The Souls of Our Striving
* FILM CLIP: Film Genres--Bollywood
Visual Culture: Coco Fusco and Guillermo Gomez-Pena: Postcolonial Representation
Mining the Archive: Nineteenth-Century Orientalist Painting