It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. This is what Reimagining Luxury provides; not only a thorough introduction to the unique challenges and opportunities faced by the luxury industry within the sustainability space, but a concrete framework for changing your organization's mindset, heartset and practices. By using case studies from companies such as LVMH, L'Oreal, Kering, The Marbella Club as well as interviews with leaders in the industry such as Harvard Professor John Kotter and Former Unilever CEO Paul Polman, this book provides an all-encompassing practical guide on how you can transform your business and your culture. Written by Diana Verde Nieto, Co-Founder of Positive Luxury and a member of the World Economic Forum's Young Global Leaders, this book will help you understand how to achieve sustainable economic growth whilst reaching your sustainability goals. Covering environmental, social and governance-related issues, Reimagining Luxury will set your company up to successfully transform for a sustainable future.