Introduction: Djurdja Bartlett, Shaun Cole and Agnes Rocamora Section 1: Magazines Chapter 1. Taste, Fashion and the French Fashion Magazine. Sanda Miller, Southampton Solent University, UK Chapter 2. Fun with Pins and Rope: How Caroline Baker Styled the Seventies. Alice Beard, Kingston University, UK Chapter 3. 'To the Ends of the Earth': Fashion and Ethnicity in the Vogue fashion shoot. Sarah Cheang, Royal College of Art, UK Chapter 4. Coco Chanel and Socialist Fashion Magazines. Djurdja Bartlett, London College of Fashion, University of the Arts London, UK Chapter 5. Advertising Men's Underwear. Shaun Cole, London College of Fashion, University of the Arts London, UK Section 2 Painting, Photography and Film Chapter 6. Fashion and the Law: The Muslim Headscarf and the Modern Woman. Barbara Vinken, Ludwig Maximilians University, Munich, Germany Chapter 7. Fashion, Media and Gender in Christian Schad's Portraiture of the 1920s. AEnne Soell, University of Potsdam, Germany Chapter 8. Caught On Camera: The Fashioned Body and the Criminal Body. Nilgin Yusuf, London College of Fashion, University of the Arts London, UK Chapter 9. Guerrilla Media: Towards a Media Theory of Fashion. Friedrich Weltzien, University of Potsdam, Germany Chapter 10. The Fashion-Film Effect. Marketa Uhlirova, Central St Martins, University of the Arts, London, UK Section 3 New Media Chapter 11. Fashion Modeling, Blink Technologies, and New Imaging Regimes. Elizabeth Wissinger, BMCC, City University of New York, USA Chapter 12. Fashion Films, Blogs and E-Commerce: The Puzzle of Fashion Distinction in China. Simona Segre Reinach, University of Bologna, Italy Chapter 13. How new are new media? The Case of Fashion Blogs. Agnes Rocamora, London College of Fashion, University of the Arts London, UK Chapter 14. The Modest Fashion Blogosphere: Establishing Reputation, Maintaining Independence. Reina Lewis, London College of Fashion, University of the Arts London, UK Chapter 15. Fashion's Digital Body: Seeing and Feeling in Fashion Interactives. Eugenie Shinkle, University of Westminster, UK Chapter 16. Current issues in the fashion media: industry roundtable Index