Understanding Brands: By Ten Experts Who Do by Don Cowley
Unfortunately we do not have a summary for this item at the moment
Understanding Brands
Summary
Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and valuation.
Understanding Brands Summary
Additional information
GOR002369365
9780749403744
0749403748
Understanding Brands: By Ten Experts Who Do by Don Cowley
Used - Very Good
Hardback
Kogan Page Ltd
1991-08-30
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us