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Growing Up Digital: The Rise of the Net Generation Don Tapscott

Growing Up Digital: The Rise of the Net Generation By Don Tapscott

Growing Up Digital: The Rise of the Net Generation by Don Tapscott

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Summary

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising and education.

Growing Up Digital: The Rise of the Net Generation Summary

Growing Up Digital: The Rise of the Net Generation by Don Tapscott

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

About Don Tapscott

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

Table of Contents

The Louder Echo. The Net Generation. The Generation Lap. The Culture of Ineraction. The N-Gen Mind: Part I. The N-Gen Mind: Part II. N-Gen Learning. N-Gen at Play. N-Gen as Consumers. N-Gen at Work. N-Gen and the Family. The Digital Divide. Leaders of the Future.

Additional information

GOR001403733
9780071347983
0071347984
Growing Up Digital: The Rise of the Net Generation by Don Tapscott
Don Tapscott
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1999-07-16
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Growing Up Digital: The Rise of the Net Generation